A photograph of you – yes it does help sell! 

If like me you are a user of Viking Direct office products you will remember that the catalogues always used to come with a photograph of Ian Helstead, the MD on every cover and it felt like half the pages.

The reason is simple, brochures, flyers and catalogs all get a superior response when they feature an individual, and when the person’s photograph is repeated over and over on all materials and media, then they get an even better reaction.

I think business owners often shy away from this thought, that some how it’s a self-aggrandizement – I recognize I do – but I am now building my own photograph into all my media and marketing materials.

Of course, in these days of social media marketing, it is becoming even more vital.