Tag Archives: Car Dealership

BMW i8 Roadster.

I photographed this classy car today for a client.

The car…

The BMW i8 Roadster, a futuristic presence in the street with lightweight carbon fibre doors and electric soft-top roof, streamflow design to give unprecedented aerodynamics. Acceleration 0 to 62mph in just 4.6 seconds! And if you’ve got £127,105 to spare, you can have one! Btw, it’s dark grey, not black!

The camera…

Fujifilm X-T2, F=55mm, f/9 @ 1/30th sec on ISO3200. Classic Chrome film simulation gives the image a low colour saturation and a unique chromatic balance. The camera’s settings were tweaked as follows:-

  • Dynamic Range: DR400
  • Highlight: -1
  • Shadow: +2
  • Colour: -2
  • Sharpening: +2
  • Noise Reduction: -4
  • Grain: Weak
  • White Balance: 6300K

Professional Photography SELLS CARS

If you run a business, then you know the importance of web advertising.  Your website can be a powerful sales tool – but the images need to reflect your brand identity.  Make sure that you don’t undersell your product or project a substandard image by using photographs that are less than professional.

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There can be a temptation to ‘save money’ by leaving your product photography to one of your staff members with a phone.  I bring many years of experience to your website photography.

Want to learn how to do vehicle photography for yourself?  If you’re a dealer with a decent camera, and an ambition to upgrade your car imagery, I can help.  I can teach you the basics, to get the best from your camera and your stock, and write you a personalised brief for future reference.

Use the contact page to get in touch and I’ll tell you more.