Tag Archives: Selling

White on White

White Car on White Background?

Like a black cat cowering in a coal bunker, photographing a white car on a white background presents certain difficulties. But then that’s why, when prestige car dealers need photography for their website, they use specialists like me!

This beautiful new BMW 116d sports the new design of the latest One Series, and cuts a dashing figure against its white background…

Fujifilm X-T3 with Circular Polariser F=50mm, f/5.6, at 1/30th Second on ISO3200

The key of course, is to slightly underexpose the white car, and overexpose the background by at least two stops. So, ideally the camera should be on a tripod, and the shot bracketed, and later combined in Photoshop. Best practice too is to use a light meter to get the correct exposure on the car.

Continue reading White on White