More ideas for businesses to use professional photographs

Compared with many business tools, photography is inexpensive considering the positive outcome it has on the way your business is perceived and connected with customers and of course turnover.

The advertising cliche is “half my advertising works, I just don’t know which half!”, but well created and conceived photography always works.

So here are 5 ideas to get more from your business photography.

1) Postcard Photography

A clean postcard with a powerful image related to your business, maybe a cheerful client with your product. Put a simple sales message on the back, hand write a message and add a call to action and you’re done. Both personal and relationship building as well as sales building. Postcards can be printed very cost effectively, even on short runs.

2) Posters

All the photographs around your company ought to be advertising, or “ARTvertising” photographs about your business. Sizeable images are powerful and illustrate you care and put your perception up a notch, much better than another haulage company calendar.

3) Viral Web Images

Come up with amusing or powerful photographs and with a stroke of luck it could go viral and appear everywhere on the web and seen by millions.

4) Christmas Card Photography

I know it seems a long while away, but maybe some early planning will help. Christmas cards are an important element of the yearly marketing cycle, they are a part of your client relationship as well as PR and Marketing. So why not create an image that links to your organization? It can be serious or humorous, something to remember,  a conversation piece. We can arrange printing for you too.

5) Calendar Photography

Part of the Christmas cycle and a “must give” for many organizations. Just consider what “Calendar Girls” did for the WI, or Pirelli’s famous calendars still being produced after 50 years. There are many attractive – and business related – pictures you could use for a calendar.

Get in touch to discuss these or YOUR ideas for making your products and services stand out from the crowd! Portraits2Go@gmail.com