Like a black cat cowering in a coal bunker, photographing a white car on a white background presents certain difficulties. But then that’s why, when prestige car dealers need photography for their website, they use specialists like me!
This beautiful new BMW 116d sports the new design of the latest One Series, and cuts a dashing figure against its white background…
The key of course, is to slightly underexpose the white car, and overexpose the background by at least two stops. So, ideally the camera should be on a tripod, and the shot bracketed, and later combined in Photoshop. Best practice too is to use a light meter to get the correct exposure on the car.
If you run a business, then you know the importance of web advertising. Your website can be a powerful sales tool – but the images need to reflect your brand identity. Make sure that you don’t undersell your product or project a substandard image by using photographs that are less than professional.
There can be a temptation to ‘save money’ by leaving your product photography to one of your staff members with a phone. I bring many years of experience to your website photography.
Want to learn how to do vehicle photography for yourself? If you’re a dealer with a decent camera, and an ambition to upgrade your car imagery, I can help. I can teach you the basics, to get the best from your camera and your stock, and write you a personalised brief for future reference.
Use the contact page to get in touch and I’ll tell you more.