When I was studying for my HND Photography, one of the modules was Advertising Photography.  As part of the project, we had to select a well known company and create three adverting images that could be presented to that company.  I chose the famous ‘Old Bushmills’ Irish Whisky Distillery.  I researched their existing and previous advertising campaigns, and asked them how they wanted their product to be recognised – what was their unique selling point.  One of their brand images seemed to be the age of the old distillery – It was established early in the seventeenth century.   Continue reading Bushmills Advertising Project →