Here’s my ‘Car of the Week’ for Easter –
its a fabulous BMW M4 Coupe, complete with Competition Sideskirts, and retailing new at a breathtaking £103K!

its a fabulous BMW M4 Coupe, complete with Competition Sideskirts, and retailing new at a breathtaking £103K!
BMW X5, photographed for a client for the ultimate on-line sales impact. Every business needs professional imagery.
For more information click https://bobmcevoy.co.uk/commercial/vehicle-photography-asset-inspections/
This BMW 330i I photographed for a client today reminded me of Boris Johnston’s recent attempt at creating a new cuddly green image!
Unlike Boris, this sleek stylish beauty really is efficient and fast paced, 138mpg, 0-62 in 5.9 seconds, and buying it new will set you back a mere £40K or thereabouts.
Truly sleek, with classic lines and superb comfort, the BMW520 estate is a family car with executive class. I photographed it today with the Fujifilm X-T3, indoors, against a white background, so that my client’s website marketing stands out from the competition.
Like a black cat cowering in a coal bunker, photographing a white car on a white background presents certain difficulties. But then that’s why, when prestige car dealers need photography for their website, they use specialists like me!
This beautiful new BMW 116d sports the new design of the latest One Series, and cuts a dashing figure against its white background…
The key of course, is to slightly underexpose the white car, and overexpose the background by at least two stops. So, ideally the camera should be on a tripod, and the shot bracketed, and later combined in Photoshop. Best practice too is to use a light meter to get the correct exposure on the car.
Continue reading White on WhiteLook at the side of the car. It was photographed in bright November sunlight, so the side of the car, fully exposed to the sunlight, should be overexposed in comparison to the rest of the vehicle. On this image, a circular polariser filter was used n the lens of the camera, eliminating the effect of the UV rays on the highly polished surface of the car.
My filter is made by HOYA. Here’s an extract from their website:
Continue reading The Circular Polariser FilterMini Cooper.
Classy wee car, don’t you think?
BMW 7 Series 740Ld xDrive M Sport Saloon…
“…with new exquisite design details, the finest materials and powerful innovations, the BMW 7 Series Saloon, Long Wheel Base version, delivers a new echelon of driving pleasure. Imagined, designed and crafted for individuals who value every moment, – inspired by those who drive the world.” (BMW).
The BMW M8 Gran Coupe, Competition.
Sheer luxury and performance- just £120,970 new…