Tag Archives: BMW

Grey is the New Green!

When is a Gray Car Green?

When it’s the BMW 330e Hybrid Petrol / Electric Vehicle!

This BMW 330i I photographed for a client today reminded me of Boris Johnston’s recent attempt at creating a new cuddly green image!

Unlike Boris, this sleek stylish beauty really is efficient and fast paced, 138mpg, 0-62 in 5.9 seconds, and buying it new will set you back a mere £40K or thereabouts.

White on White

White Car on White Background?

Like a black cat cowering in a coal bunker, photographing a white car on a white background presents certain difficulties. But then that’s why, when prestige car dealers need photography for their website, they use specialists like me!

This beautiful new BMW 116d sports the new design of the latest One Series, and cuts a dashing figure against its white background…

Fujifilm X-T3 with Circular Polariser F=50mm, f/5.6, at 1/30th Second on ISO3200

The key of course, is to slightly underexpose the white car, and overexpose the background by at least two stops. So, ideally the camera should be on a tripod, and the shot bracketed, and later combined in Photoshop. Best practice too is to use a light meter to get the correct exposure on the car.

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The Circular Polariser Filter

The Circular Polariser

Look at the side of the car. It was photographed in bright November sunlight, so the side of the car, fully exposed to the sunlight, should be overexposed in comparison to the rest of the vehicle. On this image, a circular polariser filter was used n the lens of the camera, eliminating the effect of the UV rays on the highly polished surface of the car.

BMW 218

My filter is made by HOYA. Here’s an extract from their website:

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