Tag Archives: Advertising

Car of the Week – w/c 7th November 2021

Here’s my

Car of the Week – w/c 7th November 2021

It’s a beautiful white BMW M4cs, photographed against a white background, with the equally beautiful Fujifilm X-T3.

F=56mm, f/5.6 @ 1/3th sec on ISO1600

BMW says:

“The new BMW M4 CS is a special model of the BMW M GmbH in a tradition of unique high-performance automobiles. Sporty dynamics of the highest level, outstanding performance and surprising everyday comfort. The high-performance engine in combination with the aerodynamic lightweight carbon-fibre body propels this extreme sportsman to a Nordschleife lap time of a remarkable 7:38 minutes. Time for a new legend: the BMW M4 CS.

BMW M4 CS:
Fuel consumption in l/100 km (combined): 8.4
CO2 emissions in g/km (combined): 197
Consumption data is determined in accordance to the ECE driving cycle.”

https://www.bmw-m.com/en/topics/magazine-article-pool/the-bmw-m4-cs.html

THe Beauty of Machinery?

Volvo Mechanical Shovel.

There’s no doubt that an image like this will never be considered ‘beauutiful.’ It’s the inside of the cab of a huge mechanical shovel, the end used in quarries to lift tons of stone and gravel and load it into lorries.

I made the image, along with others, interior and exterior, as part of a commission for a commercial client, so it won’t ever be hanging on anyone’s wall!

Yet beauty is in the eye of the beholder, and photography, unlike some other disciplines is entirely subjective. What one person thinks is attractive and beautiful, will be repulsive to another. When I’d finished the commission, and sent off the completed images, this one still stuck out as interesting, if not exactly pretty. I like the almost ‘three dimensional’ aspect of the image, created by the juxtaposition of the levers and the screen, leading the eye in a convergence toward the starter key. The depth of field that blurs the image of other vehicles outside helps to keep the eye from straying outside the cab.

Fujifilm X-T4, F=55mm, f/5 @ 1/60th on ISO1600.

Grey is the New Green!

When is a Gray Car Green?

When it’s the BMW 330e Hybrid Petrol / Electric Vehicle!

This BMW 330i I photographed for a client today reminded me of Boris Johnston’s recent attempt at creating a new cuddly green image!

Unlike Boris, this sleek stylish beauty really is efficient and fast paced, 138mpg, 0-62 in 5.9 seconds, and buying it new will set you back a mere £40K or thereabouts.

Car of the Week. W/c 16th Nov 20

Car of the Week.

So many nice cars to photograph last week that that it was hard to choose one for ‘Car of the Week.’ But for sheer class it had to be this beautiful Porsche 911 Speedster.

Photographed for a client using the Fujifilm X-T3.

Other contenders for the coveted award were:

Continue reading Car of the Week. W/c 16th Nov 20

Sell LIFESTYLE – Not just function.

Advertising photography is everywhere. How effective is yours?

The purpose of all advertising at its root is to invoke in the viewer the sense that they too could have the lifestyle you present. It is not about the functionality of the product, it is not about the special features. It is all about the potential customer seeing themselves as part of the owning group.

Continue reading Sell LIFESTYLE – Not just function.

The Advertising Executive

“So, what do you do for a living then?”  “I’m in advertising, innit…”

Here’s an old image.  It was December, 2004 and I was stalking the streets of Edinburgh one afternoon, with my very first Digital SLR, a Nikon D70, (before that I’d relied on my Nikon FM2 and a Bronica 645), when I noticed this utterly dejected figure, standing in the bitterly cold wind, advertising pub lunches.  Yet at the same time – he’s reading a paperback, folded in his hands!

I couldn’t resist a shot and here’s the result:

The Advertising Executive
The Advertising Executive

Tech info for photo-nerds:

Nikon D70,  1/60th Sec @ f/5.6 on ISO400.

Focal length was 80mm (fully extended)