Advertising photography is everywhere. How effective is yours?
The purpose of all advertising at its root is to invoke in the viewer the sense that they too could have the lifestyle you present. It is not about the functionality of the product, it is not about the special features. It is all about the potential customer seeing themselves as part of the owning group.
Today Raymond Grattan of ‘Image IS’ installed a new outside leaflet dispenser outside the studio. It keeps the leaflets dry and allows customer contact when the studio is closed.
Get one! Contact Raymond on 028 90 484 119. info@image-is.co.uk
http://www.inspirebusinesscentre.co.uk/tenants-listing/tenants-details/?id=33
Here’s an old image. It was December, 2004 and I was stalking the streets of Edinburgh one afternoon, with my very first Digital SLR, a Nikon D70, (before that I’d relied on my Nikon FM2 and a Bronica 645), when I noticed this utterly dejected figure, standing in the bitterly cold wind, advertising pub lunches. Yet at the same time – he’s reading a paperback, folded in his hands!
I couldn’t resist a shot and here’s the result:
Tech info for photo-nerds:
Nikon D70, 1/60th Sec @ f/5.6 on ISO400.
Focal length was 80mm (fully extended)
