Tag Archives: Advertising

Sell LIFESTYLE – Not just function.

Advertising photography is everywhere. How effective is yours?

The purpose of all advertising at its root is to invoke in the viewer the sense that they too could have the lifestyle you present. It is not about the functionality of the product, it is not about the special features. It is all about the potential customer seeing themselves as part of the owning group.

Continue reading Sell LIFESTYLE – Not just function.

The Advertising Executive

“So, what do you do for a living then?”  “I’m in advertising, innit…”

Here’s an old image.  It was December, 2004 and I was stalking the streets of Edinburgh one afternoon, with my very first Digital SLR, a Nikon D70, (before that I’d relied on my Nikon FM2 and a Bronica 645), when I noticed this utterly dejected figure, standing in the bitterly cold wind, advertising pub lunches.  Yet at the same time – he’s reading a paperback, folded in his hands!

I couldn’t resist a shot and here’s the result:

The Advertising Executive
The Advertising Executive

Tech info for photo-nerds:

Nikon D70,  1/60th Sec @ f/5.6 on ISO400.

Focal length was 80mm (fully extended)