Tag Archives: Marketing

Grey is the New Green!

When is a Gray Car Green?

When it’s the BMW 330e Hybrid Petrol / Electric Vehicle!

This BMW 330i I photographed for a client today reminded me of Boris Johnston’s recent attempt at creating a new cuddly green image!

Unlike Boris, this sleek stylish beauty really is efficient and fast paced, 138mpg, 0-62 in 5.9 seconds, and buying it new will set you back a mere £40K or thereabouts.

The Nissan Nismo

I’ve photographed all sorts of cars, over the past 20 years or so, everything from Jaguars to Hyundais, Renaults to Fords, Landrovers to Toyotas.  For the first time last week I had opportunity to photograph a Nissan  Nismo – a car I’d never even heard of until now.  Here’s the main image…

DSCF5559
Fujifilm X-T2  F=38mm, f/7.1 @ 1/60th sec on ISO3200

Continue reading The Nissan Nismo

White on White

White Car on White Background?

Like a black cat cowering in a coal bunker, photographing a white car on a white background presents certain difficulties. But then that’s why, when prestige car dealers need photography for their website, they use specialists like me!

This beautiful new BMW 116d sports the new design of the latest One Series, and cuts a dashing figure against its white background…

Fujifilm X-T3 with Circular Polariser F=50mm, f/5.6, at 1/30th Second on ISO3200

The key of course, is to slightly underexpose the white car, and overexpose the background by at least two stops. So, ideally the camera should be on a tripod, and the shot bracketed, and later combined in Photoshop. Best practice too is to use a light meter to get the correct exposure on the car.

Continue reading White on White