Tag Archives: Business

Car of the Week – w/c 7th November 2021

Here’s my

Car of the Week – w/c 7th November 2021

It’s a beautiful white BMW M4cs, photographed against a white background, with the equally beautiful Fujifilm X-T3.

F=56mm, f/5.6 @ 1/3th sec on ISO1600

BMW says:

“The new BMW M4 CS is a special model of the BMW M GmbH in a tradition of unique high-performance automobiles. Sporty dynamics of the highest level, outstanding performance and surprising everyday comfort. The high-performance engine in combination with the aerodynamic lightweight carbon-fibre body propels this extreme sportsman to a Nordschleife lap time of a remarkable 7:38 minutes. Time for a new legend: the BMW M4 CS.

Fuel consumption in l/100 km (combined): 8.4
CO2 emissions in g/km (combined): 197
Consumption data is determined in accordance to the ECE driving cycle.”


The Lockdown Logs #51

The Lockdown Logs

Dateline: May 21st 2020

The Ding-Thing!

Second photo of the day, and I’m still setting up the lights in the Studio-Pod, so I’ve two Elinchrom D-Lites, one suspended on a ‘goose-neck’ thing, and fitted with a Softbox, the other on a stand, and fitted with a white, shoot-through umbrella.  This old bell has been around our various business premises for many years, so I shot it using the two lights. I set it into an open light tent, to control the light around it, and give a white backdrop.  Used the Fujifilm X-T2, fitted with a Nikon 50mm manual focus lens, and focus-peaking on the camera.


So, Fujifilm X-T2, F=50mm, f/8 @ 1/125th sec on ISO400.

Glasker Mill

Glasker Old Mill is on the road between Loughbrickland and Rathfriland in Co. Down.  The likelihood is that the mill was once part of the extensive Irish Linen industry which thrived in that area in the 19th and early 20th Century.


I photographed it with my ‘baby’ – the Fujifilm X-T30 camera, fitted with the 18-55mm kit lens.


Just a little further down the road is a beautiful old phone box, set against an unattractive brick wall.


Thankfully, this is not a problem…

Telephone box_2



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Business Photography Ideas


Compared with many business tools, photography is inexpensive considering the positive result it has on the way your business is perceived and connected with customers and of course turnover.  The advertising cliche is “half my advertising works, I just don’t know which half!”, but well created and conceived photography always works.

So here are 5 ideas to get more from your photography.

1) Postcard Photography

A simple postcard with a strong image related to your business, maybe a happy client with your product. Put a short sales message on the back, hand write a message and add a call to action and you’re done. Both personal and relationship building as well as sales building. Postcards can be printed very cost effectively, even on short runs.
2) Poster Photography

All the photographs around your company ought to be advertising, or “ARTvertising” photographs about your business. Large photographs are impactful and illustrate you care and put your perception up a notch, much superior than yet another haulage company calendar.

3) Viral Web Images

Come up with funny or impactful images and with a stroke of luck it could go viral and appear all over the web and seen by millions. One company approached us recently with the thought of creating viral photographs that directly relate to their industry.

4) Christmas Card Photography

I know it seems a while away, but may be some early planning will help. Christmas cards are piece of the annual marketing cycle, they are element of your customer relationship as well as PR and Marketing. So why not produce an photograph that relates to your business? It can be serious or comic, something to remember, a conversation piece. We can arrange printing for you too.

5) Calendar Photography

Part of the Christmas cycle and a “must give” for many organizations. Just think what “Calendar Girls” did for the WI, or Pirelli’s famous calendars still being produced after 50 years. Now you don’t need naked women, that’s a bit old now, but there are many attractive – but business related – photographs you could use for a calendar.

So – ask us what we can do to promote YOUR business!